As Art Director and Lead Designer, I manage 360° marketing initiatives for this brand, spanning packaging, digital, and in-store experiences. My work includes portfolio strategy, brand storytelling, new label designs, DTC website graphics, email campaigns, social media ads, brochures, case cards, hats, Costco trays, coupons, winery signage, and sale displays. From mood board concepting to final production, I collaborate with vendors, ensure print quality, and approve printer proofs to maintain a cohesive and high-impact brand presence.