Art Direction + Brand Design
Brand strategy • Brand architecture • Packaging design • Visual systems • Storytelling • Portfolio cohesion
UNITING THREE OREGON WINE BRANDS
Duck Pond • Rascal • Firesteed
Three distinct Oregon wine brands, each with its own personality and story, brought together under one cohesive brand portfolio. The goal was to preserve what made each brand unique while creating a stronger connection between them through a shared commitment to quality, transparency, and the Clean Label Project Purity Award.
Duck Pond — Oregon heritage, sustainability, and family winemaking
Rascal — approachable wine with a purpose: supporting dog rescue
Firesteed — Oregon winemaking heritage and approachable quality
Different stories. One Oregon point of view.
A shared commitment to what's inside the bottle.
The Clean Label Project Purity Award gives consumers a recognizable reason to trust the wines—turning rigorous testing and transparency into a simple, meaningful reason to choose.
MY ROLE
Brand strategy • Brand architecture • Packaging design • Visual systems • Storytelling • Portfolio cohesion
THE RESULT
A more connected Oregon wine portfolio where each brand maintains its own personality while benefiting from a shared quality story and recognizable consumer-facing proof point.