As the Art Director and Lead Designer, I spearheaded Annie’s packaging redesign, introducing new branding and visual style. I ensured brand consistency across multiple categories and hundreds of packages, strategically using color, typography, photography, and illustration to strengthen brand recognition. I planned packaging development from the ground up—starting with marketing briefs, concept sketches, and food photo planning—through photography art direction, new illustrations, and production. Additionally, I directed food and product photography and edited images as needed to ensure the highest-quality final designs.