As the Art Director and Lead Designer for Lifevine Wine, I create the brand’s zero-sugar–focused, clean, and shelf-ready packaging. I lead 360° marketing initiatives, including direct-to-consumer campaigns, email marketing, social media, digital advertising, and promotional materials. My work spans in-store signage, posters, displays, and sales tools—such as presentations, sell sheets, and branded promo items—ensuring the team has everything needed to present and sell the brand. I also provide creative direction for photography, short-form video, and other visuals to deliver a cohesive brand experience across all channels.