I built a complete visual identity for On Pointe Vet Services, beginning with a logo that thoughtfully represents both canine and feline care.

After researching pointing dog postures—and exploring creative ways to subtly incorporate cat forms—I developed a mark that feels warm, modern, and trustworthy.

To ground the brand in its Northern Minnesota roots, I created a custom color palette inspired by the region’s natural landscape: pine forests, river rock, and warm cabin wood tones. This palette brings a sense of calm, connection, and place—supporting the practice’s mission to provide skilled, compassionate care in a community setting.

Together, the logo and color system establish a cohesive, memorable identity that positions On Pointe Vet Services with clarity and heart.