I led the rebrand and packaging redesign for Dhos, evolving the brand into a modern craft non-alcoholic beverage. Using consumer testing insights, I guided design decisions around package format (glass bottles vs. cans), color palettes, and on-pack messaging to improve shelf visibility and brand clarity.

I planned packaging development from the ground up—updating the logo, building a scalable packaging system, and ensuring the design could extend seamlessly into a ready-to-drink can format. In parallel, I directed digital and social creative, testing new messaging and refining design direction based on audience engagement signals such as likes, saves, shares, and forwards.